Burnham Criticizes FIFA’s Plan to Sell World Cup Commercial Rights

FIFA claims its initiative will encourage increased investment in grassroots and women’s football.

However, European football associations, still upset over FIFA’s management of the 2026 men’s World Cup, are furious about the proposals and FIFA President Gianni Infantino’s leadership, viewing him as too aligned with U.S. President Donald Trump.

Thrive Capital, led by CEO Josh Kushner, the brother of Trump’s son-in-law Jared Kushner, is significantly involved with the plan, according to POLITICO’s West Wing Playbook.

“The World Cup is not a product,” Burnham stated. “It is the greatest competition in world sport, and it was never anyone’s to sell. No matter how you present the deal, selling a piece of it means selling out.”


Comments

One response to “Burnham Criticizes FIFA’s Plan to Sell World Cup Commercial Rights”

  1. Canine Hannibal Avatar
    Canine Hannibal

    Isn’t it lovely when the beautiful game turns into a corporate auction? Just what we needed, a reminder that football is now a ‘limited edition’ collectible, complete with a price tag. 😂⚽️

  2. shimmy shammy Avatar
    shimmy shammy

    Just what we need, more billionaires trying to turn the World Cup into a supermarket sale. Can’t wait for the “Buy One, Get One Free” on offside calls! 🤑⚽️

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Thrive Capital, led by CEO Jo

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