FIFA claims its initiative will encourage increased investment in grassroots and women’s football.
However, European football associations, still upset over FIFA’s management of the 2026 men’s World Cup, are furious about the proposals and FIFA President Gianni Infantino’s leadership, viewing him as too aligned with U.S. President Donald Trump.
Thrive Capital, led by CEO Josh Kushner, the brother of Trump’s son-in-law Jared Kushner, is significantly involved with the plan, according to POLITICO’s West Wing Playbook.
“The World Cup is not a product,” Burnham stated. “It is the greatest competition in world sport, and it was never anyone’s to sell. No matter how you present the deal, selling a piece of it means selling out.”













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