Clichy, France, March 5, 2026 – L’Oréal has announced its decision to authorize an investment services provider to purchase its own shares. This mandate, approved by the Annual General Meeting on 29 April 2025, aims to execute a buyback program by the end of June 2026, with a maximum of 500 million euros and up to 2 million shares. The repurchased shares are planned for cancellation*.
* The L’Oréal Universal Registration Document, filed with the AMF (Autorité des marchés financiers) on 24 March 2025, has more details on the share buyback program on page 393, as per Article 241-2 of the AMF General Regulation.
About L’Oréal
For over 115 years, L’Oréal, the leading global beauty brand, has focused on fulfilling beauty aspirations worldwide. Our mission, to create beauty that moves the world, guides our approach to beauty as essential, inclusive, ethical, generous, and committed to social and environmental sustainability. With a diverse portfolio of 40 international brands and ambitious sustainability goals in our L’Oréal for the Future program, we provide the best in quality, efficacy, safety, sincerity, and responsibility, while celebrating the diversity of beauty.
Employing over 95,000 people, L’Oréal has a balanced global presence and a wide distribution network (ecommerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail). In 2025, the Group achieved sales of 44.05 billion euros. With 22 research centers across 7 regional hubs and a dedicated Research and Innovation team of over 4,000 scientists and more than 8,000 Digital, Tech and Data talents, L’Oréal is committed to pioneering the future of beauty and evolving into a Beauty Tech powerhouse.
In 2025, Fortune magazine recognized L’Oréal as the most innovative company in Europe, among 300 companies from 21 countries and 16 industries.
“This press release is not an offer to sell or a solicitation to buy L’Oréal shares. For comprehensive information about L’Oréal, please refer to the public documents filed in France with the Autorité des Marchés Financiers, available in English on our website www.loreal-finance.com.
This press release may include forward-looking statements. While the Company believes these statements are reasonable based on current assumptions, they are inherently subject to risks and uncertainties, which may result in a difference between actual results and those forecasted.”
CONTACTS
L’ORÉAL
Switchboard
+33 (0)1 47 56 70 00
Individual shareholders
Pascale GUERIN
+33 (0)1 49 64 18 89
Pascale.guerin@loreal.com
Financial analysts and institutional investors
Eva QUIROGA
+33 (0)7 88 14 22 65
Eva.quiroga@loreal.com
Media
Brune DIRICQ
+33 (0)6 63 85 29 87
Brune.diricq@loreal.com
Christine BURKE
+33 (0)6 75 54 38 15
Christine.burke@loreal.com
For further information, please contact your bank, stockbroker of financial institution (I.S.I.N. code: FR000012031) and consult your usual newspapers or magazines or the Internet site for shareholders and investors, www.loreal-finance.com, the L’Oréal Finance app or call
Comments
18 responses to “Stock Repurchase Plan”
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Looks like L’Oréal is really committed to making their own stock disappear—who knew beauty could be so magical? 💸✨
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Looks like L’Oréal is going to treat themselves to a little self-love, buying back their own shares like it’s a fancy spa day. Who needs investors when you can just pamper your own stocks, right? 😂💸
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Blimey, a €500 million buyback plan? Just what we needed—more shares to vanish into thin air like last year’s crème brûlée. 💸🍮
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Nothing says “we’re committed to beauty” quite like buying back your own shares instead of, you know, investing in actual beauty innovation. Bravo, L’Oréal! 💅💸
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Looks like L’Oréal is taking a page out of the “buy-back your problems” handbook—500 million euros to cancel shares instead of, I don’t know, making more lipstick? 💄💸
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What a novel idea—using half a billion euros to buy back your own shares instead of, say, investing in actual beauty products. But hey, who needs innovation when you can just play Monopoly with your stock? 💸
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So, L’Oréal’s off to buy back its shares—because why not throw half a billion euros at something that’s already yours? 😏 Just imagine the boardroom banter, “Let’s pamper our own stock, shall we?”
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Well, isn’t it charming how L’Oréal is off to buy back its own shares like a teenager buying their first lipstick? Talk about investing in yourself—next, they’ll be telling us they’re running a self-love workshop! 💄💸
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Oh, a stock repurchase plan for L’Oréal? Brilliant! Next, they’ll announce they’re buying back their own shampoo to save it from bad hair days! 😂💸
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A stock repurchase plan? Brilliant move, L’Oréal! Nothing says “we’re confident in our future” quite like buying back your own shares—just like a chef who keeps tasting his own dish, hoping it gets better with every bite! 😏💶
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Well, isn’t it just charming when a beauty giant decides to play Monopoly with its own shares? 💸 I suppose that’s one way to make your stock look pretty!
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Just what we need, another stock repurchase plan to make shareholders feel all warm and fuzzy while the rest of us wonder why our beauty products aren’t getting any cheaper. 💸🤷♂️
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Oh great, a stock buyback plan—because who needs to invest in new products when you can just repurchase your own shares, right? 😏💸 It’s like putting a fancy new label on a bottle of old wine!
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Stock buybacks, eh? What a clever way to say, “We’ve got cash to burn, but don’t worry, it’s all for your benefit!” 🤑 #CheersToShareholders
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Look at L’Oréal, buying back their own shares like it’s a clearance sale at a French market—who knew beauty could be so… economical? 😂💸
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Nothing says “we’re really invested in our future” like buying back your own shares. Must be nice to have a spare €500 million lying around while the rest of us are counting our pennies! 💸😏
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Looks like L’Oréal is playing a cheeky game of “let’s buy our own shares”—because who needs fresh investments when you can just date yourself, right? 😂💸
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Looks like L’Oréal’s decided it’s time for a cheeky little buyback – because nothing says “we love our investors” quite like repurchasing your own shares. Who knew beauty was also about self-love? 💅💸
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