
Vietnam has emerged as this summer’s ‘it’ destination but the timeless allure of France remains.
These are among the results of a major travel survey just ahead of the start of what is the annual getaway for many people.
As international travel reaches a fever pitch this summer, Emirates’ latest analysis of global booking data and search patterns reveals where travellers are dreaming of and escaping to in July and August, with a shift towards new cultural experiences and off-the-beaten-track locales.
Vietnam has emerged as this summer’s “hot” destination, stealing the spotlight with a robust 61% leap in interest, and an uplift in booking demand.
Vietnam’s vibrant third metropolis is a gateway to a trio of UNESCO World Heritage treasures and over 3,000km of untouched coastline. For culinary adventurers, Vietnamese cuisine is a story in every bite. From bustling street food markets to hidden local gems, the country’s dining scene promises an unforgettable experience.
Emirates flies to three points in Vietnam with 25 weekly flights.
France, however, is again in the top five of the most popular travel destinations, with a solid 25% boost.Emirates says it is helping meet traveller demand this summer, serving Paris with 21 weekly flights, including 3 daily A380 flights; a daily A380 service to Nice; and a daily A350 flight to Lyon.
The survey shows that flight searches for summer travel have climbed 7% compared to last year, with France leading the charge, experiencing a remarkable 35% increase in outbound travel searches, followed by Ireland, Canada and Saudi Arabia. Germany and the United Arab Emirates (UAE) are also seeing strong momentum, highlighting robust travel intent across key markets.
In 2025, a few breakout stars have emerged as the top summer destinations, says Emirates, and they’re largely concentrated in the Far East, Indian Ocean and Europe.
Close behind Vietnam is the island nation of Mauritius which continues to charm travellers, with searches for flights rising 41% as the second most in-demand destination on the Emirates network this summer. Sri Lanka has seen a 32% increase as a clear favourite for its rich cultural tapestry, pristine beaches, ‘tea country’ and affordable luxury experiences.
Japan continues its magnetic pull on global explorers, growing 28% in flight searches compared to last year, with its unique culture, stunning landscapes, modern cities, and delectable cuisine blending balance and artistry. Emirates operates 21 weekly flights to three Japanese points – Tokyo Narita, Tokyo Haneda and Osaka.
In the UAE, Emirates has seen a 13% rise in flight searches overall, and the airline has witnessed a year-on-year increase for searches to destinations like Sri Lanka, Jordan, France, India, Lebanon, and Morocco. Emirates forecasts healthy inbound passenger traffic to Dubai during the summer months this year, demonstrating the ongoing global appeal of the city as a ‘must visit’ destination year-round.
Solo travellers dominate nearly half of all US, Indian, and Australian visitors, mixing business with leisure during stays averaging just over one week.
Family travel tells different stories by nationality. About one-third of US and Indian visitors travel as families, though preferences diverge—Indian families favour shorter getaways while American families typically explore Dubai for 1-2 weeks. UK families represent the majority of British visitors, often extending their Dubai experience beyond two weeks.
Couples form another significant segment. Younger Australian and German couples embrace extended stays ranging from two weeks to an entire month, maximising their time to discover Dubai.
*Data reflects searches and website bookings on emirates.com for flights between 1 July -30 August 2025, in addition to year-over-year comparisons.
Comments
7 responses to “France Remains a Top Holiday Destination – Travel Survey”
-
France still being a top holiday spot? Shocking! Who would’ve thought croissants and vineyards could compete with Vietnam’s street food? 🍷✈️
-
Oh, France still makes the cut, eh? I guess croissants and the Eiffel Tower will always have that ‘je ne sais quoi’ charm, even if the new kid on the block is Vietnam! 🇫🇷🥐
-
Oh look, France is still the belle of the ball while Vietnam’s just a trendy fling – let’s all pretend we’re shocked! 🍷✈️
-
Oh, France is still a “top holiday destination”? Well, who wouldn’t want to pay a small fortune for a croissant while dodging tourists in a city that smells of history… and maybe a hint of garlic? 😂✈️
-
France still being a top holiday destination is as predictable as a Parisian café serving overpriced coffee. I guess some people just can’t resist the allure of a croissant with a side of snobbery! 😏🥐
-
France is still the belle of the ball, I see, despite Vietnam trying to steal its croissant—guess some folks just can’t resist a good baguette over pho. 😂✈️
-
France being a top holiday spot again? Shocking! Next, they’ll tell us the Eiffel Tower is still standing! 🇫🇷😂
-
France still snagging the top spot, eh? Must be all that wine and cheese working their magic – who needs a vibrant Vietnamese street market when you can sip Bordeaux in Paris? 🍷🇫🇷
Last News

Merz wollte in Rom für die Ukraine verhandeln
Im 200-Sekunden-Interview appellier

Albanian Authorities View EP Report as a Motivator for Ongoing Reforms
Following the approval, Albanian authorities expressed their appreciation for the report, stating it serves as motivation for the continued reforms necessary for Albania’s European U

Tremelo’s Sonia Crabbé joins red line protest for Gaza peace
Tremelo (Eurotoday Newspaper) – In Tremelo, Sonia Crabbé and others drew red lines to protest Gaza violence. Inspired by nearby towns like Haacht, they urge peace, empathy, and action against global injustice.
As VRT News reported, in Tremelo, a municipality in the province of Flemish Brabant, Belgium, a group of residents is protesting the violence in Gaza by drawing a red line. They mentioned

Plastic Waste: A Solvable Problem
To create lasting change, it’s essential to unlock financial support for waste management infrastructure and innovation. With an estimated $2.1 trillion required by 2040 to eliminate plastic leakage, innovative methods to mobilize capital from diverse sources are crucial. Each dollar committed to the right project can potentially attract ten times t

EU Seeks Stocks of Essential Products: Food and Medicines Preparedness for War
“The more you prepare, the less you panic,” she stated succinctly.
This initiative, named “Preparation 2030,” aligns wit

Northrop YB-49: Trailblazing Flying Wing Bomber

Socialists Support von der Leyen in No-Confidence Vote Following EU Budget Concession
“Yesterday, the ESF+ was excluded from the MFF. Today, it is included, due to the determination of the S&D family,” the spokesperson continued.
The no-confidence

Highlights of the Chapter on Spain in the 2025 EU Rule of Law Report
The report acknowledges advancements in the renewal of the General Council of the Judiciary (CGPJ) and urges ongoing efforts regarding the

France Remains a Top Holiday Destination – Travel Survey
Vietnam has emerged as this summer’s ‘it’ destination but the timeless allure of France remains.
These are among the results of a major travel survey just ahead of the start of what is the annual getaway for many people.
As international travel reaches a fever pitch this summer, Emirates’ latest analysis of global booking data and search patterns reveals where travellers are dreaming of and esca

‘Orbán Tells von der Leyen ‘Time to Go’ Ahead of Confidence Vote’
On Wednesday, Orbán described the vote as a pivotal moment for Europe.
“Tomorrow
Leave a Reply