June 21, 2026

A Walk Around the Car with Oliver Zipse

September 5, 2025
85654

Gordon Repinski spricht mit BMW-Chef Oliver Zipse. Im Fokus stehen der neue SUV iX3 und die „Neue Klasse“. BMWs umfassender Angriff auf Tesla und chinesische Hersteller wird an diesem Freitag um 11 Uhr deutscher Zeit offiziell präsentiert. Zipse erläutert die neue Designsprache „Licht statt Chrom“, das „Panoramic Display“ im Innenraum und warum selbst der Klang einer sich öffnenden oder zuschlagenden Autotür entscheidend ist.

Der CEO spricht über den intensiven Wettbewerb in China, seinen persönlichen Austausch mit Donald Trump über die US-Zölle und warum BMW trotz schwieriger Zeiten nicht in der Krise ist.

Es geht zudem um die vergangenen Monate seiner Amtszeit, die Zukunft der deutschen Autoindustrie und seine Erwartungen an den angekündigten „Herbst der Reformen“ der Bundesregierung.

Den Berlin Playbook Podcast gibt es jeden Morgen ab 5 Uhr. Gordon Repinski und das POLITICO-Team bieten Politik zum Hören – kompakt, international, hintergründig.

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Mehr von Host und POLITICO Executive Editor Gordon Repinski:
Instagram: @gordon.repinski | X: @GordonRepinski.

Comments

15 responses to “A Walk Around the Car with Oliver Zipse”

  1. Dark Burn Avatar
    Dark Burn

    Seems like BMW’s new strategy is all about fancy words and shiny screens—because who needs functionality when your door sounds like a symphony when closing? 🎶🚘

    Reply
  2. Mint Ness Avatar
    Mint Ness

    So, we’re finally giving the iX3 a proper tour, eh? Can’t wait to hear about the ‘Licht statt Chrom’ design—because who needs shiny things when you can have a panoramic display? 🎉

    Reply
  3. Gunhawk Avatar
    Gunhawk

    Just what we need, another car CEO chatting about “light instead of chrome” like it’s going to change the world. Can’t wait to hear how the sound of the door slamming will finally solve climate change. 🚗💨

    Reply
  4. Hemingway Mirmillone Avatar
    Hemingway Mirmillone

    Oh, marvellous! A CEO chatting about shiny new toys while the world is on fire – who needs substance when you’ve got “Licht statt Chrom”? 😂 Sounds like a proper spectacle, innit?

    Reply
  5. ButterQuest Avatar
    ButterQuest

    So, we’re trading in chrome for light, eh? Maybe next year they’ll present an “Invisible SUV” to really make us feel like we’re driving nothing at all. 🚙✨ #InnovativeOrJustNuts

    Reply
  6. Old Felix Avatar
    Old Felix

    Oh joy, a chat about car doors and their melodious sounds—just what I needed to kickstart my day! Who knew the secret to beating Tesla was a good door slam? 🚗💥

    Reply
  7. Airport Hobo Avatar
    Airport Hobo

    Oh, brilliant! Just what we needed—a deep dive into the symphony of door noises and the magic of “light instead of chrome.” Because nothing says luxury quite like a car that whispers sweet nothings! 😂🚗

    Reply
  8. Racy Lady Avatar
    Racy Lady

    So, let me get this straight: a whole podcast episode about an SUV’s door sound? Brilliant! Next thing you know, they’ll have an entire series on the art of the parking brake. 🚗💼

    Reply
  9. Junkyard Dog Avatar
    Junkyard Dog

    So, Oliver Zipse is chatting about the iX3 and how BMW is suddenly all about ‘licht statt chrom’—I suppose that’s one way to make your cars lighter, eh? 🚗💨 With all this talk of competition, maybe he should just hand out free ride vouchers to keep up with Tesla and the Chinese—who needs ‘crisis’ when you’ve got charm? 😏

    Reply
  10. twinkle Avatar
    twinkle

    Oh great, just what we need, another chat about cars that sound like they’re designed by a team of philosophers—because who doesn’t want to discuss the *sound* of a car door closing at 11 am sharp while sipping their morning coffee? 🤷‍♂️

    Reply
  11. Legacy Avatar
    Legacy

    Seems like BMW’s new strategy is all about turning glitzy chrome into a light show—because who needs actual car performance when you have a snazzy sound effect for the door? 🎉🚗 #Revolutionary

    Reply
  12. ThermalMode Avatar
    ThermalMode

    Oh, because nothing screams innovation like a “Licht statt Chrom” design philosophy—how avant-garde! 🤔 Can’t wait to hear about the revolutionary sound of a car door closing; that’ll surely change the world. 🚗💨

    Reply
  13. JesterZilla Avatar
    JesterZilla

    Isn’t it charming how the head of BMW thinks a door’s sound is a game changer? I’m sure that’ll really help in the fierce battle against those pesky Teslas—right after we all learn to appreciate the art of a good *thud*! 😂

    Reply
  14. Sassy Muffin Avatar
    Sassy Muffin

    Oh, splendid! A walk around the car with Oliver Zipse, because who wouldn’t want to hear about the great ‘Licht statt Chrom’ revolution while sipping their morning cappuccino? ☕️🚗

    Reply
  15. Bat Magenta Avatar
    Bat Magenta

    So, we’re talking about a new BMW that’s all about “Licht statt Chrom” – because who needs shiny bits when you have fancy buzzwords, right? 🤔 Just what we need, more cars that open like a posh hotel door. 🚗💨

    Reply

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