
Voels (Austria) – Established in 2018 in Voels, close to Innsbruck, Sinsoma is among the few companies employing DNA analysis to verify the authenticity of honey imported into the European Union, which is often adulterated with sugar.
Co-founder Corinna Wallinger shared with AFP, “This is truly a groundbreaking development for the honey industry,” emphasizing the importance of staying ahead of those who continuously alter their deceptive practices.
The European Union is taking the issue seriously: between 2021 and 2022, 46% of the 320 honey samples tested across 18 countries were found to be potentially fraudulent, with analyses indicating unreported sugar additions. This is a significant increase from the 14% recorded between 2015 and 2017.
Of the questionable samples, 74% originated from China, the largest honey producer globally, while 93% of honey from Turkey raised concerns. It is illegal to dilute honey with water or inexpensive syrups to increase profit margins.
In response to ongoing challenges in detection, Brussels has tasked a team of experts with the goal of “harmonizing methods” by 2028. (April 27, 2025)













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