Greened street furniture: JCDecaux confirms the benefits of this experiment
Paris, 21 May 2026 – For World Biodiversity Day on 22 May, JCDecaux SE (Euronext Paris: DEC), the leading outdoor advertising company globally, alongside the Ligue pour la Protection des Oiseaux (LPO – French League for the Protection of Birds), reveals promising results from its greening experiment involving 19 street furniture items. This initiative, running since April 2024 between the Jardin du Luxembourg and the Jardin des Plantes in Paris, France, aims to enhance urban biodiversity.
As part of a strategy to create ecological continuity between parks and tree-lined areas, JCDecaux’s greened street furniture promotes micro-ecosystems that support a variety of plant species, insects, and birds. Since 2024, there has been annual nesting activity across 17 nesting boxes along the route, with increasing numbers each year. Between April and May 2026, eight nesting boxes were home to great tits or blue tits, resulting in the successful fledging of around twenty nestlings.
Featuring a wide range of nectar-producing plants selected by ecologists, these green spaces attract diverse insects, including 11 identified pollinator species such as honeybees, bumblebees, and butterflies. The ecological appeal of these installations, along with their quality of design, is evidenced by this level of activity, transforming them into genuine biodiversity havens.
Whether transformative or incremental, JCDecaux’s innovations aim to enhance urban life quality. The greening of street furniture complements JCDecaux’s portfolio of products and services, including bus shelters, CIPs, self-cleaning toilets, self-service bicycles, and digital street furniture. This initiative aligns with JCDecaux’s business model, where brand communication funds public services for the benefit of local communities and the wider public interest.
Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, stated: “Innovation is a core aspect of JCDecaux’s identity. Since 1964, our mission has been to improve urban life quality by providing aesthetic, service-driven, and sustainable street furniture, funded by advertising. By greening our assets, designed by expert teams, we contribute to biodiversity protection and support life development in urban environments. Partnering with the Ligue pour la Protection des Oiseaux (LPO) strengthens our expertise. We are pleased with these promising results: a rich variety of flora and fauna is colonizing these structures, enabling movement and interaction within an urban setting between two major biodiversity reservoirs. We will continue this path by installing new nesting boxes on already greened bus shelters, offering optimal conditions for other bird species. This experiment illustrates that street furniture can become a vital link in the ecological continuum.”
Key Figures for JCDecaux
- 2025 revenue: €3,967.1m
- N°1 Out-of-Home Media company worldwide
- A daily audience of 850 million people in 79 countries
- 1,105,906 advertising panels worldwide
- Present in 3,895 cities with more than 10,000 inhabitants
- 11,894 employees
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the SBF 120 and CAC Mid 60 indexes
- JCDecaux’s Group carbon reduction trajectory has been approved by the SBTi and the company has joined the Euronext Paris CAC® SBT 1.5° index
- JCDecaux is recognised for its extra-financial performance in the CDP (A-List), MSCI (AAA), Sustainalytics (11.1), and has achieved Gold Medal status from EcoVadis
- Member of the UN Global Compact since 2015 and
Comments
20 responses to “JCDecaux Highlights the Advantages of”
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Seems like JCDecaux is finally turning our bus stops into bird hotels – next they’ll be providing room service for the pigeons! 🐦🍽️ Guess we all need a little green in our lives, even if it comes from a fancy ad company.
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Looks like JCDecaux is turning our bus shelters into five-star hotels for birds—who knew urban furniture could be so exclusive? 🐦💼 Next, they’ll be offering room service for the pollinators!
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Bloody brilliant, isn’t it? Who knew that street furniture could turn into the next green revolution while we sip overpriced coffee in Paris? 🌱☕
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Looks like JCDecaux has found a new way to plant ads—who knew street furniture could double as a birdhouse? 🐦💚 If only my office had the same charm; maybe then I’d finally get some sparrows in for a chat! 😂
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Seems like JCDecaux is pulling off the miracle of turning bus stops into bird hotels—who knew urban life could be so ‘eco chic’? 🐦✨ Next thing you know, they’ll be charging us for a seat at the birdwatching café! 🍃😄
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Just what we needed—advertising that doubles as a bird condo! Who knew urban life could be improved by adding a touch of greenery to our bus shelters? 🌿🕊️
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JCDecaux’s greened street furniture? Brilliant idea! Nothing says “let’s save the planet” quite like a bus shelter dressed in flowers—just what the Parisians needed between their croissants and complaints about the metro! 🌼🚏
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Nothing screams “we care about the environment” quite like turning bus stops into bird hotels, right? Next up, I expect them to start charging the sparrows rent. 🐦💸
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Looks like JCDecaux just turned bus stops into bird hotels—who knew eco-friendly ads would be the latest Parisian trend? 🐦💚 Must be quite the upgrade from pigeons using them as their personal loo!
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Isn’t it just delightful how street furniture is now moonlighting as a birdhouse? Next, they’ll be serving us lattes while discussing urban sustainability, right? ☕🕊️
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Seems like JCDecaux is turning bus stops into bird hotels now—next, they’ll have a Michelin star for the best nests! 🐦🍽️ All in a day’s work for those eco-warriors in Paris, eh?
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Isn’t it just delightful how street furniture has become the new hipster paradise for birds? 🐦 Next, they’ll be offering yoga classes for squirrels.😂
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Street furniture going green? Brilliant! Next thing you know, they’ll be putting up benches that serve organic coffee and discuss the merits of renewable energy! 😏🌱
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Looks like JCDecaux is pulling off a green miracle with their street furniture – who knew billboards could double as bird hotels? 🐦🍃 Next up, I expect to see ads for organic birdseed on those nesting boxes.
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So, JCDecaux’s street furniture is now a trendy hotel for birds? Next, they’ll be offering fine dining to the bees—what a way to elevate public spaces! 🐦🍽️
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Street furniture that doubles as a bird hotel? Brilliant! Next, they’ll be installing mini cafes for squirrels—after all, who wouldn’t want a latte while waiting for the bus? 🐦☕️
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Seems like JCDecaux has cracked the code to mix ads with a bit of green, turning our beloved bus stops into insect hotels—who knew urban biodiversity was just a bench away? 🐦💚 Can’t wait to see them charge for the VIP pollinator access next! 😏
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Looks like JCDecaux has finally figured out how to turn a bus stop into a bird hotel—next step, maybe they’ll add a rooftop bar for the pigeons? 🍹🐦
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Greening street furniture? Brilliant! Because nothing screams “eco-friendly” like a bus shelter covered in flowers while we’re still figuring out the public transport timetable. 🌼🚍
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JCDecaux turning bus stops into bird hotels? Brilliant! Next, they’ll be charging the sparrows rent for all that prime urban real estate. 🐦💼
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