As Al Ahly Sporting Club prepares for its landmark tenth appearance in the FIFA Club World Cup, Eurotoday sat down with the club’s Vice President, Khaled Mortagy, to explore what this historic moment means for Egypt’s football powerhouse and for Africa at large. In a wide-ranging conversation with Sarhan Basem, Mortagy shares insights on Al Ahly’s strategic preparations, global ambitions, and vision for the future, positioning the club not just as a continental champion, but as a rising global brand ready to challenge football’s elite.
1. Al Ahly is heading once again to the Club World Cup — what does this participation mean to the club’s legacy and its fans?
For Al Ahly FC, participation in the FIFA Club World Cup is not just a milestone, it is tradition. This marks our tenth appearance and we are proudly four-time bronze medalists, a record that speaks volumes about our consistency, excellence, and dominance on the global stage. This expanded format offers new challenges, but also greater opportunities and Al Ahly FC is ready to rise once again.
2. As Vice President, how do you see Al Ahly’s role in representing not just Egypt, but the entire African continent on the global stage?
Al Ahly FC has always seen itself as a flagbearer for both Egypt and Africa. In this new, globally expanded format, that role becomes even more critical. We are not just participating, we are carrying the hopes and pride of a continent that has long produced exceptional talent and football stories. Our goal is to show that African and Arab clubs can compete with powerhouses from every corner of the world.
3. From a strategic perspective, what preparations — both technical and administrative — have been prioritized for this tournament?
This year, we’ve taken a targeted and international approach. Our pre-tournament training camp in Miami, USA, has been a core part of our technical preparation providing top-class facilities, climate acclimatization, and world-class conditions. A key highlight is our friendly match against Pachuca, another qualified team, giving us real-time exposure to Club World Cup level intensity. Administratively, every detail from logistics to recovery protocols has been optimized to ensure the team arrives mentally and physically ready for peak performance.
4. How is Al Ahly leveraging its Club World Cup presence for brand partnerships, sponsorships, or commercial growth?
This Club World Cup presents a platform not only for football, but for experience-driven commercial growth. With our existing partners, we are delivering innovative activations and branded experiences tailored to this global moment, from digital fan engagement campaigns to co-branded content and events. It’s about turning this tournament into a shared brand journey with our partners and bringing them into the heart of the global stage.
5. What has the club learned from previous Club World Cup editions, and how is that experience influencing this year’s approach?
Al Ahly FC is no stranger to this tournament, this will be our 10th appearance. That level of experience is invaluable. We’ve learned how to manage game rhythm, adapt to unfamiliar opponents, and handle the media spotlight with professionalism. Our track record, including four Club World Cup medals, gives us the confidence and tactical maturity to approach this expanded format with a clear understanding of what it takes to succeed.
6. With increasing international exposure, does Al Ahly have plans to expand its scouting, academies, or partnerships abroad?
Absolutely. One of our key strategic priorities is to globalize the Al Ahly FC brand. We are exploring opportunities for international academies, especially in markets where we have a strong fanbase. We’re also strengthening our global digital footprint with collaborations like FIFA Collect and entering the world of NFTs to ensure fans around the world can engage with Al Ahly FC. The ambition is clear: make Al Ahly FC a recognized name not just in Africa and the Arab world, but everywhere football lives.
Leave a Reply