EU Commissioner labels e-cigarettes as the tobacco industry’s retaliation

The European Union is considering raising taxes on various products, including e-cigarettes.

This Friday, finance ministers from EU member states will discuss a proposal from the EU Commission to revise the 2014 tobacco directive.

EU Commissioner for taxation Wopke Hoekstra emphasizes the necessity of this update.

“Europe faces a significant issue with tobacco,” says Wopke Hoekstra.

According to the World Health Organization (WHO), Europe is once again the leading region globally in tobacco consumption.

“Tobacco currently kills one in two Europeans. E-cigarettes, in particular, pose a major issue as they serve as a tool for the tobacco industry, targeting youth and making them more susceptible to tobacco products,” Wopke Hoekstra remarks.

If the EU Commission’s proposal is approved, it will lead to increased minimum taxes throughout the EU.

This change will result in higher prices for tobacco products across the EU and reduce price disparities between countries to curb cross-border trade.

Additionally, the directive will broaden its scope to include new products like e-cigarettes, heated tobacco, and nicotine pouches.

“The current legislative coverage is too limited, requiring expansion,” Wopke Hoekstra states.

The EU Commission also estimates that EU countries collectively lose out on 13 billion euros annually in tax revenue, which is nearly 97 billion kroner.

The EU Commission submitted its proposal for revising the directive on July 16 this year, and it is now up to the Danish EU presidency to facilitate ongoing negotiations, according to Finance Minister Stephanie Lose (V).

“It’s beneficial to have the proposal under consideration. Revising the directive is important, and I look forward to discussing the EU Commission’s proposal with my colleagues,” Stephanie Lose stated as she entered the meeting.

However, not all member states are fully supportive of the EU Commission’s proposal.

Sweden’s Minister of Finance, Elisabeth Svantesson, argues that the proposal for minimum taxes unfairly targets the popular Swedish snus.

“Some of my colleagues believe that snus is more dangerous than cigarettes, which I must clarify is not the case,” she explains.

“In Sweden, we tax according to the level of risk, hence we impose higher taxes on cigarettes than on snus,” Elisabeth Svantesson continues.

She insists that the proposed tax increase on snus by the EU Commission “will not take place.”


Comments

7 responses to “EU Commissioner labels e-cigarettes as the tobacco industry’s retaliation”

  1. station wmd Avatar
    station wmd

    Looks like the EU is set to save us from ourselves again – who knew e-cigarettes were the new evil in town? 💸 Just what we needed, more taxes to keep us healthy… or was it to fill the coffers? Classic EU move! 😂

  2. Sugar Hiccup Avatar
    Sugar Hiccup

    Great, just what we need—another tax hike to save us from our own choices. Can’t wait to see how the youth dodge these ‘tools’ with more creativity than I ever did in my taxi! 🚖💸

  3. Just what we need, another clever EU tax hike disguised as a health initiative! 💸 Brilliant, really—nothing says “I care” like emptying our pockets while pretending to save us from ourselves. 😂

  4. black hole necromancer Avatar
    black hole necromancer

    Oh great, just what we needed—another tax hike to bring our wallets down to earth while we tackle the ‘serious issue’ of tobacco. Who knew e-cigarettes were the devil in disguise, targeting the youth like a well-dressed hitman? 🤦‍♂️💸

  5. Honestly, it’s a brilliant strategy: let’s raise taxes on e-cigarettes to save the youth, all while giving the tobacco giants a good chuckle over their latest “retaliation” tactic. Because nothing screams “let’s protect our kids” like making them pay more for their vices, right? 😏💸

  6. yellow menace Avatar
    yellow menace

    Oh, brilliant! Just what we need – another tax hike to fix a problem that, let’s be honest, only the EU can solve by making things more expensive. 🙄 If only our wallets could puff away the smoke too! 💸

  7. Seems like Wopke’s got a real knack for turning smoke into cash, eh? 🚬💸 Next up, a tax on breathing—because why not make it a three-for-one deal? 😂

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