EU Commissioner labels e-cigarettes as the tobacco industry’s retaliation

The European Union is considering raising taxes on various products, including e-cigarettes.

This Friday, finance ministers from EU member states will discuss a proposal from the EU Commission to revise the 2014 tobacco directive.

EU Commissioner for taxation Wopke Hoekstra emphasizes the necessity of this update.

“Europe faces a significant issue with tobacco,” says Wopke Hoekstra.

According to the World Health Organization (WHO), Europe is once again the leading region globally in tobacco consumption.

“Tobacco currently kills one in two Europeans. E-cigarettes, in particular, pose a major issue as they serve as a tool for the tobacco industry, targeting youth and making them more susceptible to tobacco products,” Wopke Hoekstra remarks.

If the EU Commission’s proposal is approved, it will lead to increased minimum taxes throughout the EU.

This change will result in higher prices for tobacco products across the EU and reduce price disparities between countries to curb cross-border trade.

Additionally, the directive will broaden its scope to include new products like e-cigarettes, heated tobacco, and nicotine pouches.

“The current legislative coverage is too limited, requiring expansion,” Wopke Hoekstra states.

The EU Commission also estimates that EU countries collectively lose out on 13 billion euros annually in tax revenue, which is nearly 97 billion kroner.

The EU Commission submitted its proposal for revising the directive on July 16 this year, and it is now up to the Danish EU presidency to facilitate ongoing negotiations, according to Finance Minister Stephanie Lose (V).

“It’s beneficial to have the proposal under consideration. Revising the directive is important, and I look forward to discussing the EU Commission’s proposal with my colleagues,” Stephanie Lose stated as she entered the meeting.

However, not all member states are fully supportive of the EU Commission’s proposal.

Sweden’s Minister of Finance, Elisabeth Svantesson, argues that the proposal for minimum taxes unfairly targets the popular Swedish snus.

“Some of my colleagues believe that snus is more dangerous than cigarettes, which I must clarify is not the case,” she explains.

“In Sweden, we tax according to the level of risk, hence we impose higher taxes on cigarettes than on snus,” Elisabeth Svantesson continues.

She insists that the proposed tax increase on snus by the EU Commission “will not take place.”


Comments

7 responses to “EU Commissioner labels e-cigarettes as the tobacco industry’s retaliation”

  1. station wmd Avatar
    station wmd

    Looks like the EU is set to save us from ourselves again – who knew e-cigarettes were the new evil in town? 💸 Just what we needed, more taxes to keep us healthy… or was it to fill the coffers? Classic EU move! 😂

  2. Sugar Hiccup Avatar
    Sugar Hiccup

    Great, just what we need—another tax hike to save us from our own choices. Can’t wait to see how the youth dodge these ‘tools’ with more creativity than I ever did in my taxi! 🚖💸

  3. Just what we need, another clever EU tax hike disguised as a health initiative! 💸 Brilliant, really—nothing says “I care” like emptying our pockets while pretending to save us from ourselves. 😂

  4. black hole necromancer Avatar
    black hole necromancer

    Oh great, just what we needed—another tax hike to bring our wallets down to earth while we tackle the ‘serious issue’ of tobacco. Who knew e-cigarettes were the devil in disguise, targeting the youth like a well-dressed hitman? 🤦‍♂️💸

  5. Honestly, it’s a brilliant strategy: let’s raise taxes on e-cigarettes to save the youth, all while giving the tobacco giants a good chuckle over their latest “retaliation” tactic. Because nothing screams “let’s protect our kids” like making them pay more for their vices, right? 😏💸

  6. yellow menace Avatar
    yellow menace

    Oh, brilliant! Just what we need – another tax hike to fix a problem that, let’s be honest, only the EU can solve by making things more expensive. 🙄 If only our wallets could puff away the smoke too! 💸

  7. Seems like Wopke’s got a real knack for turning smoke into cash, eh? 🚬💸 Next up, a tax on breathing—because why not make it a three-for-one deal? 😂

Leave a Reply

Your email address will not be published. Required fields are marked *

Last News

Strong Winds Halt Saturday Morning Balloons at Sint-Niklaas Peace Festival

Strong Winds Halt Saturday Morning Balloons at Sint-Niklaas Peace Festival

Sint‑Niklaas (Eurotoday Newspaper) – No hot‑air balloons rose above the Grote Markt in Sint‑Niklaas on Saturday morning as excessive wind forced organisers to cancel the traditional launch window of the city’s Vredefeesten (Peace Festival), one of Europe’s oldest and largest balloon meetings. Although the morning period had been ruled out because of safety issues, festival organizers noted that

Read More

The First Soviet Hybrid Combines a ZAZ Combustion Engine and a Tram Electric Motor

The First Soviet Hybrid Combines a ZAZ Combustion Engine and a Tram Electric Motor

During the Soviet era, the Estonian SSR housed an automobile factory called TARZ (Tartu Auto Repair Plant), which manufactured trucks and buses under the TA brand. In addition to conventional production and Estonia track racing cars, numerous vehicle prototypes were created, leaving an enduring impression. Among them was the experimental ET-800 Electra minibus, recognized for its futuristic desig

Read More

UN Supports Initiative to Accurately Represent Africa on Maps Amid US Opposition

UN Supports Initiative to Accurately Represent Africa on Maps Amid US Opposition

The map distorts size, making landmasses appear larger the farther they are from the Equator. Consequently, Africa appears much smaller than it actually is compared to countries in the Northern Hemisphere.
“A fair map does not change the geography of the world,” said Robert Dussey, Togo’s foreign minister and lead negotiator for the African group, ahead of the U.N. vote.
The non-binding resolution

Read More

Paul and Angela, Both 67, Wed at Berings Care Centre

Paul and Angela, Both 67, Wed at Berings Care Centre

Beringen (Eurotoday Newspaper) – Paul Vandevenne, 67, and Angeline “Angela” Rietjes, 67, celebrated their union with a ceremony at the Berings woonzorgcentrum, a story captured under the headline “Never too old to get married.”
How did Paul and Angela meet in a care home?
Paul and Angela love story developed amid the mundane routine of care homes, where regular sharing of meals, activities, and

Read More

Armenian Government Approves 2026-2031 Plan for Church Reform and Catholicos Removal

Armenian Government Approves 2026-2031 Plan for Church Reform and Catholicos Removal

In a significant escalation of state-church tensions, the Armenian government has officially included the removal of the Catholicos of All Armenians and structural reforms of the Armenian Apostolic Church (AAC) in its five-year governance agenda for 2026–2031, reported on 26/08/2026 from Yerevan OCP News Service.
Approved by the Cabinet and sent to the National Assembly, the new government progra

Read More

Lane Blockage in Kennedy Tunnel Causes Major Traffic Jam on Antwerp Ring

Lane Blockage in Kennedy Tunnel Causes Major Traffic Jam on Antwerp Ring

Antwerp (Eurotoday) – Commuters faced significant delays on Saturday evening as a lane blockage near the Kennedy Tunnel on the Antwerp Ring triggered a traffic jam lasting over half an hour in the direction of Ghent from Borgerhout.
What Caused the Latest Disruption?
The accident happened at a time when the flow of traffic is at its maximum on one of the busiest stretches of roadways in Belgium.

Read More

Nigel Farage Aspires to Be a Global Statesman, But Needs to Distance Himself from Trump First

Nigel Farage Aspires to Be a Global Statesman, But Needs to Distance Himself from Trump First

Trump was already unpopular in many European countries before the situation with Iran. The repercussions of that conflict, including the impact on fuel prices, have further increased the negative sentiments many European voters have toward the U.S. president.
Luke Tryl, from the More in Common think tank, revealed new research at the Reform conference indicating that a key group of British swing v

Read More

Russian Emperors and Freemasonry (Chronogram)

Russian Emperors and Freemasonry (Chronogram)

Peter III (1728-1762), originally Karl Peter Ulrich von Holstein-Gottorp, was the successor to Empress Elizabeth Petrovna and ruled Russia briefly in 1762. His decisions were heavily influenced by his “brothers,” hinting at his involvement with Freemasonry, which played a role in his progressive policies despite his limited political acumen. A German lodge named “Constant”

Read More

UHasselt Scientist Wins €1.7 Million ERC Grant for Rotating Light Research

UHasselt Scientist Wins €1.7 Million ERC Grant for Rotating Light Research

Hasselt (Eurotoday) – A researcher at Universiteit Hasselt (UHasselt) has secured one of Europe’s most competitive science awards to develop materials that can directly sense the “handedness” of light. Dr. Prof. Wouter Van Gompel has received a grant of €1.7 million from the European Research Council (ERC) in relation to the CONCePT project, which seeks to develop chiral hybrid perovskites that

Read More

Farage would use military to ‘crush’ Argentina in any Falklands dispute, senior ally says

Farage would use military to ‘crush’ Argentina in any Falklands dispute, senior ally says

Last week, U.S. President Donald Trump hinted he might reconsider Washington’s support for Britain’s sovereignty over the Falkland Islands, stating, “I always review every position — that’s just one of many,” to reporters.
Days later, Argentina’s right-wing President Javier Milei, an ally of Trump, intensified his country’s claim to the islands, vowing to impose sanctions o

Read More