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Companies like ADM are playing a pivotal role in the push for more sustainable agriculture. ADM’s regenerative agriculture program, initially launched in North America and expanded to Europe last year, aims to drive the widespread adoption of techniques such as planting cover crops and minimizing tillage—practices designed to preserve soil health and store more carbon in the ground. Cutting-edge technology is used to verify and measure progress, enabling data-driven solutions for farmers.
Rob Lines, who operates a farm with roots stretching back to the 11th century, says joining ADM’s program has enabled him to scale up the sustainable practices he’s been implementing for over a decade. Financial incentives offered through the program help mitigate the risks of implementing these methods on a larger scale, while advances in technology provide invaluable insights into their effectiveness.
“Shifting to regenerative practices isn’t just improving our food and soil systems—it’s also revitalizing my farm,” Lines says.
The agriculture and food sectors are undergoing a significant transformation in response to mounting challenges, such as climate change and a growing global population. For instance, England experienced its second-wettest winter on record last year, impacting farmers nationwide and highlighting the need for resilient farming systems. Healthy soils not only store more carbon but also excel at managing extreme conditions—they absorb heavy rainfall during floods and retain water during droughts.
“Weather extremes have intensified—whether it’s scorching summers or relentless rain,” says James Daw, who manages approximately 3,000 acres of farmland in England’s West Midlands, just north of Birmingham. “At the same time, planting certain crops comes with high costs and significant financial risks.”
Daw, a Staffordshire farmer whose operations include growing oats, wheat, barley, beans, and oilseed rape, is optimistic about the growing support for regenerative agriculture across industries such as food, agriculture, and water. He believes these collaborative efforts are essential for scaling up sustainable practices and maximizing their benefits for the environment.
“We’re doing this with the future in mind,” says Daw, who runs Woodhouse Farm and Thorpe Estate. “If regenerative practices don’t become widespread—not just on our farm but everywhere—our soils will be too degraded to grow crops and feed future generations.”
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