Bruges (Brussels Morning Newspaper) – Club Brugge and MISMAS, led by Lia Steppe, launched a women’s fanwear line after surveying 600 female fans, reflecting growing recognition of women in football and global interest.
As VRT News reported, Club Brugge and Belgian fashion label MISMAS have launched a new clothing line designed for female supporters. MISMAS is run by Lia Steppe, a mother of 3 boys, and the partner of a sports enthusiast. Steppe noticed the demand for women’s fan apparel during visits to fan shops in Belgium and abroad.
Officials mentioned that to understand the needs of female fans, Club Brugge surveyed 600 women. The results showed that 85% of respondents said the current merchandise was inadequate. Nearly all, 99%, supported the creation of a separate line for women. 3 out of 4 women, 75%, said they would wear the clothing outside the stadium.
What makes Club Brugge and MISMAS’ women’s line a game-changer in football merch?
The new collection offers a range of versatile items that combine fashion with subtle references to Club Brugge. Highlights include a blue dress with the club logo, a dark blue sweater with the club’s name on the back, a shirt with “1891” printed inside to mark the club’s founding year, and a blazer with gold initials.
“And if we really let the female Club fans have their way, we’d go even further,”
laughs Lia Steppe.
“They wanted lingerie or a bikini line, but that’s perhaps something for the future. We’ll create more crazy and fun things in the future, but it was already fun working together, and I’m proud of the collection.”
Gauthier Vervaeke, Head of Merchandise at Club Brugge, said the line helps the club build stronger connections with all fans.
“This collection fits perfectly with our ambition to build more inclusive and close connections with our supporters,”
he said. Vervaeke added that male fans remain important when designing new merchandise.
“Now we’ve completely reversed the process and created something together exclusively for female fans. The focus group quickly revealed that they are very passionate about sharing their love for the Club, if not even more so than the male fans,”
Gauthier Vervaeke said.
Lia Steppe, founder of MISMAS, described the project as a pilot initiative. She said women-focused collections are rare in Belgium. Steppe added that the line is already attracting interest abroad. She is in the United States to study fan experiences and hopes the Belgian collection can inspire similar projects internationally.
Steppe said the goal is to expand the range of merchandise for women.
“Our aim is truly to connect as many fans as possible. Emancipation is key. It does not matter who you are or where you come from—everyone should be able to support a club
Comments
9 responses to “Club Brugge and MISMAS Launch Women’s Line After 600-Fan Survey”
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So, after a groundbreaking survey of 600 fans—what a real investment in research—Club Brugge finally decides that women might want to wear something besides oversized jerseys. Next up: a line of football-themed tea cozies? 😂
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Oh joy, another line of women’s fanwear because clearly, the world was simply waiting for a blue dress with a logo. Next, they’ll be launching a “how to look chic while cheering” tutorial—can’t wait! 😏👜
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Finally, a clothing line for the ladies—because clearly, the only thing stopping them from cheering at the matches was a lack of fashionable options! Who knew 600 fans would provide such groundbreaking insights? 😂👗
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A women’s line after just a mere 600 fan surveys? Talk about taking your time, mate! Next, they’ll be consulting the pigeons in the square for their fashion advice. 😂
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Finally, a stylish way for the ladies to sport their team colors while enjoying a pint—because who knew women actually wanted to wear team merch that doesn’t resemble a potato sack? 🍟 #GameChanger
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Oh, marvellous! A whole line for the ladies after a whopping 600 surveys—who knew fans had such high standards? Next up, perhaps they’ll ask for a line of football-themed berets and croissants! 🥖⚽️
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Brilliant move by Club Brugge, finally giving the ladies something other than oversized jerseys to wear while waving their foam fingers—because nothing says “I love football” quite like a stylish blue dress! 🎉 Hope the blokes don’t get too jealous when they see their missus looking better than them at the match! 😏
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So, after a riveting survey of 600 female fans, Club Brugge and MISMAS have finally cracked the code to women’s fanwear—who knew the secret ingredient was just listening? 🤔 Can’t wait for the “exclusive bikini line” next, because clearly, that’s what the pitch needs! 😂
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Finally, someone figured out that women also enjoy football—who knew? 🎉 Next, we’ll be surveying 600 blokes to see how they feel about matching man bags.
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