“Art often possesses a dual nature,” Sholette remarked. “On one hand, it functions as a business, but it’s also crucial for supporting, maintaining, collecting, and preserving culture, which somehow rises above capitalism and mere commerce.”
Sholette noted that Art Basel’s collaboration with Qatar highlighted how deeply art’s perceived timelessness is intertwined with modern finance and large enterprises: “We clearly see its connection to major corporations, the ultra-wealthy, and oligarchs, both Russian and others. This contradiction has become extremely pronounced and evident, yet it persists.”
Sholette emphasized that the Basel organizers needed to consider how hosting the event would enhance Qatar’s soft power. “It shouldn’t be done carelessly, as it becomes part of Qatar’s political sphere, ultimately aiding Qatar and other countries in the region with their PR efforts.”
Qatar was prominently featured at this year’s Swiss Art Basel, with a dedicated pavilion in the exclusive collector’s lounge and official sponsor branding from Qatar Airways throughout the fair. During the event, Al Mayassa, the emir’s sister, spoke at the Beyeler Foundation, a contemporary art museum near Basel.
In a POLITICO interview, Art Basel CEO Noah Horowitz addressed questions about Qatar’s human rights record and Art Basel’s role in aiding the country’s international influence. “That’s not our concern,” Horowitz stated. “They have engaged significantly in culture for some time now, with well-recognized and visionary cultural commitments.”
Culture as Currency
Art is a substantial industry. A UBS report, in conjunction with Art Basel, revealed $57.5 billion in sales for 2024. According to the Art Basel organizers, around 88,000 people attended the Swiss event this year, including actor James Franco and footballer Michael Ballack. Artworks sold for hundreds of thousands or even millions. This year’s highlight was “Mid November Tunnel” by British painter David Hockney, selling for $13-17 million and depicting a serene, leaf-covered country road.
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