Genk (Eurotoday) – The Port of Genk is rebranding as Genk Cargo Connect to clarify its role after container operations moved to the Port of Limburg. GM Heike Ulburghs and Mayor Wim Dries highlighted growth and regional importance.
As VRT News reported, the Port of Genk is changing its name to Genk Cargo Connect to end growing confusion about its identity. They mentioned that many people mix up the company with Port of Limburg, the well-known container terminal that operates on the same site along the Albert Canal.
Why is the Port of Genk changing its name to Genk Cargo Connect?
According to officials, both firms work in the same logistics zone, but they handle different activities. Port of Limburg deals mainly with containers, while the former Port of Genk focuses on the transhipment of goods by water, road, and rail. The mix-ups have increased in recent years, so the company has decided to introduce a new name and a new logo.
“The relocation of the container unit to the new Port of Limburg has made people think we no longer exist,”
says general manager Heike Ulburghs.
“Our role as a port authority has evolved into a transhipment terminal for goods transported by water and rail. We wanted to reflect this more clearly in our logo and name,”
explains Ulburghs.
Officials mentioned that customers will notice very little change after the new name is introduced. All services and day-to-day operations will continue as they do now. The company explains that the new identity is only the start of a broader plan. Genk Cargo Connect intends to expand in the coming years.
“We will continue working as we are to further develop our business. We definitely anticipate further growth. We are still building additional storage locations,”
Ulburghs reveals
Genk mayor Wim Dries (CD&V) attended the announcement of the new name and logo. He said the port remains an important part of the city’s industrial layout. The site connects the canal, the railway, and the road network. He added that people often overlook the fact that this is the fourth-largest industrial estate in Flanders.
The S.A. du Port Charbonnier de Genck was founded on October 21, 1936, to support the coal sector in Limburg. In June 1997, the Machiels Group and ALZ acquired full ownership and changed the strategy of the terminal. In 2000, operational from April 10, the terminal opened for container handling and performed as a trimodal terminal with connections via water, road and rail.
In 2013, a connection was made with the InlandLinks network, confirming the role of the terminal in inland shipping activities. The introduction of a rail hub at the Euro Terminal in Genk, with H. Essers and Lineas in 2019, established a critical transport connectivity. The ownership structure changed again in March 2025, when Port of Limburg acquired all container activities.
Comments
17 responses to “Genk Cargo Connect: Ulburghs & Dries Discuss Renaming”
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Changing names to ‘Genk Cargo Connect’? Brilliant idea! Because nothing says “we exist” like a catchy name change in a place where everyone already mixes us up with the other port. 🤦♂️ Just what we needed, more confusion and less cargo!
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Genk Cargo Connect, eh? Seems like someone finally realized that calling it “Port of Confusion” wasn’t quite cutting it. 🤔🚚
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Genk Cargo Connect, eh? Sounds like a fancy way to tell everyone you’re still around after playing musical chairs with the container operations. Good luck standing out in a game of “guess which port is which!” 😂
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So, they’ve decided to spice up the identity crisis with a snazzy new name – Genk Cargo Connect. Brilliant move, lads! 😏 Who knew logistics could be so… exciting? 🚢🚛
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So, Genk Cargo Connect, eh? Finally, a name that really captures the essence of… confusion. Can’t wait for the rebrand to solve all the identity crises! 😂
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So, Genk Cargo Connect, eh? Quite the rebranding spectacle just to remind us that they still exist — because, you know, “Cargo Connect” sounds a bit like a second-rate dating app for freight. 🤷♂️
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Genk Cargo Connect, eh? Sounds like they’ve finally figured out that calling yourself a port doesn’t quite cut it when everyone’s busy shipping their confusion around! 😂
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Looks like Genk Cargo Connect is really trying hard to shed its identity crisis – who knew a name change could be the ultimate fixer-upper? 😏 Just hope this new brand doesn’t confuse anyone else, or we might need a GPS just to find our way through the logistics! 🗺️
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Genk Cargo Connect, eh? So, we’ve gone from a port to a “cargo connection” – sounds fancy! What’s next, they’ll start offering express delivery on their brand of waffles? 😏
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Blimey, Genk Cargo Connect? Sounds like they’re trying to make logistics exciting. Next thing you know, they’ll be selling tickets for a tour of the shipping yard! 😂📦
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So, let me get this straight: changing the name to Genk Cargo Connect was the big idea to clarify their identity? Fantastic, because we all know a name change solves everything… right? 🤦♂️
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Genk Cargo Connect, eh? Because nothing screams “cutting-edge logistics” quite like a name change to clear up confusion that, let’s be honest, probably only a few locals cared about in the first place. 🚛💨
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Genk Cargo Connect, eh? Sounds like they’ve finally realized “Port of Genk” was just too much of a tongue twister for the locals! 😏 At least now, when folks get lost, they can blame it on the new branding instead of their sense of direction!
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Changing the Port of Genk to Genk Cargo Connect? Brilliant! Next, let’s rename the Eiffel Tower to “Tall Metallic Thingy” for clarity. 🤦♂️
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Seems like Genk’s trying to pull a fast one with this rebranding—good luck getting anyone to remember “Genk Cargo Connect” over their morning coffee! 😏📦
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Oh, brilliant, because nothing says “we’re still relevant” quite like a name change! 🙄 Genk Cargo Connect? Sounds like the latest trendy café in Brussels, not a port!
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Genk Cargo Connect, eh? Brilliant move to clear up that little identity crisis, because who doesn’t love a good rebranding in logistics? 🍻 Hope they’ve got the new logo ready; it better come with a side of fries!
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